Fashion trends change regularly. Fashion has also gone beyond providing the basic need for clothing. It has become an expression of personalities, beliefs, and creativity. It reflects the minds of the designer at a particular time.
What then happens when designers run out of ideas to create remarkable designs? Some designers turn to magazines or galleries for inspiration, which might be helpful. Some others look for rare forms of inspiration like food.
Fashion and food seem like two different human needs with no similarity. Yet, the use of food as an inspiration for designing has been popular for a while now. New design pieces are coming up daily, blending food and fashion in a fun way.
Some designers go out of the way to create clothes made out of real food. Lady Gaga’s meat dress is an example. While you may not want to go out wearing actual food, you can express your love for food through creative designs.
For instance, your favorite keto snack doesn’t just add flavor to your taste buds. It can also inspire you to purchase an outfit with an “I’m keto and loving it” slogan. There are also clothes with beautiful graphics of pasta, burger, and donuts.
People are beginning to wear food-related accessories as well. Some of these accessories include earrings inspired by Oreos, Chilli, and sushi. You can also find necklaces inspired by pizza, spaghetti, and Quail egg.
Other food-related accessories include popcorn purse, ice cream studs, watermelon ring, pretzel necklace, and kiwi wristwatch. There are also numerous backpacks, phone cases, and bracelets with food-like designs.
Food and Footwear
From sneakers to flip flops and Crocs, the food wearing trend has gotten to the footwear industry. It could be actual food designs or just beautiful color representations of your favorite food on the footwear. Wearing food as footwear is a bold fashion statement. Footwear designers like Nike and Adidas have partnered with the food and drink industry to create unique designs for food enthusiasts.
Notable Food-inspired Designs
Chanel Lait de Coco
Chanel has the grocery themed Lait de Coco bag, which first debuted in 2014. A milk carton inspired the bag’s look, and it has a metallic goatskin design. It’s very classy, and the bag itself is easy to take out from day till night.
Moschino offers the Happy Meal Leather Shoulder Bag inspired by McDonald’s Happy Meal box. The bag could easily be mistaken for the Meal box if not for the chain and shoulder strap. Moschino also debuted a French pie iPhone cover as an ode to McDonald’s.
Forever 21 and Taco Bell
The teen’s outfitter, Forever 21, collaborated with Taco Bell to release a ‘fast food fast show’ collection. This collection includes cropped hoodies and bodysuit for women. It also consists of a pullover, hoodie, and tees for girls. The men’s collection features a colorful and illustrated sweatshirt, hoodie, and anorak jacket.
Besides its collaboration with Forever 21, Taco Bell has also teamed up with socks brand The Hundred to release a line of socks. The hundreds packed the socks as burritos, which was very creative. Taco Bell also has a range of food-inspired clothing, hat, fancy pack, water bottle, and sunglasses.
In 2017, the sneakers maker unveiled a collection of food-themed sneakers in collaboration with Refinery29. This collection included a pepperoni pie inspired sneakers, a lobster shoe, cheese shoe, shrimp and grits and shoe, and a Memphis star barbecue shoe.
Nike has unveiled a dessert inspired sneakers and a chicken and waffles sneakers in the past. Some of its other food-inspired collections include Nike Whataburger sneakers, Etom Mess shoe, Krispy Kreme’s Basketball shoe, Nike Heineken sneakers, and Nike Starbucks inspired coffee dunks.
In 2017, Nike SB teamed up with Momofuku restaurant group, to release a limited edition of Nike SB Dunk High Pro. The sneakers had the restaurant’s peach logo and a dark denim color based on the aprons its kitchen staff wear.
Over the years, Coca-Cola has teamed up with several fashion brands to create unique designs. Some of these designs include sneakers, t-shirts, caps, hoodies, varsity jackets, tracksuits, and sweatshirts.
One of its famous collaborations was with notable designer KITH, to produce a Chuck Taylor’s All-Star 70’s Converse. Other designers it has worked with include Neighborhood, ZOZOTOWN, Undercover, and A Bathing Ape.
Madewell and Milk Bar
Madewell is a women’s clothing company that teamed up with Milk Bar Bakery to design a five-piece capsule collection. The collection includes a denim apron, a cookie pocket tee, cookie-patterned bandana, and the Momofuku Milk Bar cookbook.
Fashion designers have found a way to create a common ground with food enthusiasts. Inspiration from food has birthed many out-of-the-box designs in clothing, bags, shoes, and accessories. Now, food is not only for satisfying your cravings, but it has become a fashion item also.
Food incorporation has also given brands a way of gaining customers’ attention. By giving them fashion items that they can relate with, brands engage consumers from different parts of the world.